Apple CEO Tim Cook warns of price hikes on devices due to global memory chip shortage driven by AI demand
By
Bill Hutchinson
Summary
Apple CEO Tim Cook warns that prices on Apple devices will rise due to a global shortage of memory and storage chips, driven by surging demand from AI companies. Cook described the situation as unprecedented in his 40-year career, comparing it to a "hundred-year flood." The price hikes are expected to affect Apple's upcoming iPhone 18 lineup and other popular devices.
Source
bskyApple CEO Tim Cook warns of price hikes on devices due to global memory chip shortage driven by AI demandabcnews.comKey quotes
· 3 pulledI've never seen anything like it in any area in over 40 years.
This is a hundred-year flood.
an insatiable appetite for memory chips from artificial intelligence companies
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