Kapwing study: 59% of TikTok For You page content for new users is AI-generated, nearly triple YouTube Shorts' rate
By
Dave Barr
Summary
A Kapwing study analyzing TikTok's For You page found that 59% of content served to new accounts is AI-generated or low-quality synthetic media, nearly three times the rate on YouTube Shorts. The report reviewed 10,742 videos across 20 categories and warns advertisers that brand safety on TikTok can no longer be treated as a checkbox exercise, as AI slop has become a mainstream problem on the platform.
Source
bskyKapwing study: 59% of TikTok For You page content for new users is AI-generated, nearly triple YouTube Shorts' ratestartupfortune.comKey quotes
· 3 pulledIf you opened a fresh TikTok account in May 2026 and let the For You page do its work, Kapwing says you were more likely than not to be served synthetic junk.
Kapwing said its TikTok AI Slop Report reviewed 10,742 videos across 20 categories and found that 294 of the first 500 videos shown to a newly created account were AI-generated or low-quality compilations.
Advertisers shouldn't treat brand safety as a checkbox exercise.
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