TikTok pilots identity-verified tool to flag unauthorized AI copies of creators

TikTok is testing an opt-in tool that scans for AI-generated likenesses of creators and allows them to report unauthorized uses, according to ShortSingh. The pilot is currently limited to a small group of US creators, as confirmed by TikTok spokesperson Zachary Kizer to multiple outlets.

ShortSinghTikTok Tests Opt-In Tool to Detect Unauthorized AI Likenesses of Creators

To use the tool, creators must first verify their identity through third-party firm Jumio, which requires a real-time selfie scan and ID check. ShortSingh reported that TikTok says it does not retain ID documents or facial data after verification. The Verge similarly noted the Jumio verification step and the limited test scope.

The VergeTikTok begins testing AI likeness detection tool for US creators

The feature is designed to help creators detect and flag deepfakes that mimic their likeness, according to digitaltrends.com. This represents a direct response to the growing problem of unauthorized AI-generated content on social platforms, where creators' faces and voices can be replicated without consent.

digitaltrends.comTikTok tests AI likeness detection tool to help creators flag deepfakes

The move follows a similar initiative by YouTube, which recently rolled out a comparable tool to all adult users, as reported by The Verge and ShortSingh. By requiring identity verification before allowing creators to report infringements, TikTok aims to prevent abuse of the reporting system while giving legitimate creators a way to protect their digital identity.