Threads reaches 500M monthly users, launches new feed personalization tools
By
Aisha Malik
The kind of bagel that ruins lesser bagels for you.
Summary
Threads, Meta's social platform competing with X (formerly Twitter), has reached 500 million monthly active users nearly three years after launch. The company announced new features including "Your Algo," a tool that builds on the earlier "Dear Algo" feature, giving users more control over their feed content and personalization. This marks continued growth for the platform as it adds community-focused features.
Key quotes
· 3 pulledNearly three years after launching as a competitor to Twitter (now X), Threads has reached 500 million monthly active users
The Meta-owned social platform also announced a series of new features launching today, including a 'Your Algo' tool that lets users control what they see in their feed
The new Your Algo feature builds on the platform's 'Dear Algo' tool launched in February, which lets users tell Threads what they want to see more or less of in their feed
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