Meta tests AI account on Threads that users cannot block, sparking backlash
By
Jay Peters
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Summary
Meta is testing a new Threads feature that allows users to tag a Meta AI account to get answers or context about conversations, similar to how X users tag xAI's Grok. However, users quickly discovered that the Meta AI account cannot be blocked, sparking backlash. The move is part of Meta's broader push to catch up with AI rivals like OpenAI and Google, having invested billions in AI talent and infrastructure.
Key quotes
· 2 pulledThreads users quickly discovered that you can't block the new Meta AI account, and they aren't happy about it.
Meta has invested heavily in AI as it works to catch up to rivals like OpenAI and Google, spending billions to hire AI talent.
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