This is the World Cup of the Cult Hero, where Dan Burn can be as famous as Messi

World Cup: Now is when legends are born

History awaits the likes of Messi, Mbappé, Haaland and Kane.

Messi, Mbappé, Ronaldo: this World Cup belongs to the superstars

Notes on talent management from a star-dominated tournament

Tournament of losers

The World Cup is a festival for corporate has-beens

Argentina vs. Cape Verde: Every record Lionel Messi broke in the World Cup thriller

As Messi Shines at World Cup, His Brand Partners Reap the Rewards

At the final match of the Qatar World Cup in 2022, Dan Jamieson had to explain himself. The Liverpool native was wearing an England jersey,

Messi makes World Cup history: Top scorer and top assist provider after Egypt thriller