Third-party cookies are about to expire. Will server-side tracking help?

By the end of 2024, Chrome and Chrome-based browsers will be done with third-party cookies. Safari and Firefox already implemented Intelligent Tracking Algorithms that can block trackers. That leads to the next point: digital advertising methods that rely on third-party cookies to target consumers might become ineffective or even stop working altogether. This change in how advertisers track users will hurt many publishers and ad networks that rely on these third-party companies to display ads and collect data from site visitors to understand their audience. In this blog post, I will explain what a third-party cookie is, why it matters, and how server-side tracking can help businesses transit to the world without third-party cookies.

Third-party cookies are about to expire. Will server-side tracking help?

Source

You might also wanna read

Detecting Third-Party Cookie Blocking: A Technical Guide for 2025

Google Delays Removal of Third-Party Cookies in Chrome

Best Private Browsers of 2026: Expert Review and Comparison

Chrome ad blocker update: what MV3 actually changed for users

Understanding Browser Fingerprinting: The Privacy Threat Beyond Tracking Cookies

Browser Fingerprinting via Favicons: Persistent Tracking Method Called Supercookie

Comments