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The World Cup Is A Live Outcomes Test For Programmatic Live Sports

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AdExchanger Guest Columnist

2d agoen

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AdExchangerThe World Cup Is A Live Outcomes Test For Programmatic Live Sportsadexchanger.com
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Two summers ago in Paris, the advertising industry ran an experiment in public. The 2024 Olympics became the first Programmatic Games, and the results settled a debate that had been dragging on for a decade. Paris proved the mechanics: Premium live sports could be transacted programmatically, programmatic access could widen the buyer pool, and reach […] The post The World Cup Is A Live Outcomes Test For Programmatic Live Sports appeared first on AdExchanger .

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