The Working Assembly Creates Fluid Brand Identity for Pinky Swear
By
Abbey Bamford
Warm and crisp on the edges. A bagel with a bit of bite.
Summary
Pinky Swear, a new hospitality experience in New York's Lower East Side, defies traditional categorization by combining upscale dining, interactive art, and social play. The Working Assembly created a brand identity that mirrors the fluid and unpredictable nature of Pinky Swear.
Key quotes
· 3 pulledSome places defy neat description, and that's exactly the point with Pinky Swear.
Pi
Blending art, dining, and social play, Pinky Swear's new identity invites guests to interpret and explore.
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