The Weather Channel raises streaming app price by 67% to $5/month
By
Scharon Harding
Summary
The Weather Channel has raised the price of its streaming TV app by 67%, with live streaming now starting at $5/month. The article discusses how this price hike reflects broader challenges faced by legacy media companies transitioning from broadcast to streaming, including struggles with infrastructure costs, app development, licensing, and finding the right pricing model in a competitive landscape.
Source
bskyThe Weather Channel raises streaming app price by 67% to $5/montharstechnica.comKey quotes
· 3 pulledThe change in plans and subsequent price hike of The Weather Channel's TV app shows how fickle the streaming industry can be, especially when it comes to legacy media companies' roles.
Many organizations that succeeded in the broadcast era are struggling to find the right value proposition, including prices, for the streaming era, while ensuring they have a place at the table.
Even successful streaming-TV providers are struggling to manage the infrastructure, app development, licensing costs, user support, and other expenses associated with running an attractively price
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