AI Shopping Assistants Compared: ChatGPT, Google, and Microsoft Copilot
By
Rachel Wolff
A weekday bagel. Dependable, satisfying, no fuss.
Summary
This report analyzes and compares AI shopping features offered by three major platforms: ChatGPT, Google, and Microsoft Copilot. It finds that while the AI shopping tools are broadly similar in functionality, there are notable differences in user experience and effectiveness. ChatGPT excels in the research phase but struggles with conversion, Google's ecommerce ambitions outstrip its current capabilities, and Microsoft Copilot needs to better differentiate itself. The report provides recommendations for brands and retailers on how to invest in these tools.
Key quotes
· 5 pulledAI platforms' shopping features still have a long way to go
ChatGPT excels in the research phase but struggles with conversion
Google's ecommerce ambitions outstrip current capabilities
Microsoft Copilot needs to set itself apart
AI shopping features offered by ChatGPT, Google, and Microsoft Copilot are broadly similar, but there are variations in the overall experience worth noting
You might also wanna read
Microsoft Adds Direct Purchase Feature to Copilot AI Assistant
Microsoft is introducing a new e-commerce feature in its Copilot AI assistant that allows users to make purchases directly within the chatbo
The Verge·4mo ago
Google's new "AI mode" search impresses with speed, rivaling GPT-5
The author compares Google's new "AI mode" search feature to ChatGPT with GPT-5, finding Google's version genuinely good and much faster. Th
Google and OpenAI Compete with AI Shopping Features: Gemini Partners with Gap, ChatGPT Updates Interface
Google and OpenAI are competing in AI-powered shopping features, with Google partnering with Gap Inc to enable purchases through Gemini AI a
The Verge·2mo ago
Microsoft Edge Launches Copilot Mode with Enhanced AI Integration
Microsoft Edge is launching Copilot Mode, which integrates Microsoft's AI assistant more deeply into the browser. The feature combines AI-ge
The Verge·7mo ago
Microsoft Edge adds AI-powered Copilot feature that reads and analyzes content from all open tabs
Microsoft Edge is introducing a new feature that lets its Copilot AI chatbot access and analyze content from all open browser tabs. Users ca
The Verge·22d ago
OpenAI Launches Shopping Research Feature in ChatGPT for Product Discovery
OpenAI has introduced a new shopping research feature in ChatGPT that helps users find products by doing comprehensive research across the i
openai.com·6mo ago