Google and OpenAI Compete with AI Shopping Features: Gemini Partners with Gap, ChatGPT Updates Interface
By
Emma Roth
Toasted golden, schmeared with insight. Top of the rack.
Summary
Google and OpenAI are competing in AI-powered shopping features, with Google partnering with Gap Inc to enable purchases through Gemini AI across Gap, Old Navy, Banana Republic, and Athleta stores, while OpenAI has updated ChatGPT's shopping interface to make product searches more visually appealing. The rivalry focuses on integrating e-commerce directly into AI chatbot interactions.
Key quotes
· 4 pulledThe AI-powered shopping rivalry is heating up as Google and OpenAI launch new features to help you buy things while interacting with their chatbots.
Google is teaming up with Gap Inc to allow its Gemini AI assistant to purchase clothes on your behalf from any of its stores, which include Gap, Old Navy, Banana Republic, and Athleta.
With Google's new partnership, you may see products from one of Gap's brands if you're asking Gemini for shopping suggestions, along with an option to purchase the item without leaving the chatbot.
OpenAI launched an updated shopping interface in ChatGPT to make searching for products more visually appealing.
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