All-In Magazine's New Issue, Inspired by "Sleeping Beauty," Explores Viktor & Rolf and Imitation of Christ Archives
By
Laird Borrelli-Persson
Summary
The article previews the new issue of All-In Magazine, launching during Paris Fashion Week's spring 2027 menswear season. The issue is inspired by "Sleeping Beauty" and features deep dives into the archives of fashion brands Viktor & Rolf and Imitation of Christ. The excerpt includes a conversation between editors Benjamin Barron and Bror August Vestbø (BAV and BB) reminiscing about their first memories of these brands — Viktor & Rolf's H&M collaboration and the iconic Flowerbomb scent.
Source
Twitter / XAll-In Magazine's New Issue, Inspired by "Sleeping Beauty," Explores Viktor & Rolf and Imitation of Christ Archivesvogue.comKey quotes
· 3 pulledViktor & Rolf was actually one of the first brands I ever knew of, actually because of the H&M collaboration.
For me, thinking about looking at commercial magazines from my teenage years, it's the scent of Flowerbomb that sticks with you. It comes back immediately.
To me that's the scent of flipping through, I don't know, for instance, a Vogue, from that era.
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