AI chatbot outperforms professional fundraisers in donation study
By
Miriam Waldvogel
Summary
Researchers in Britain conducted a study comparing AI chatbots to professional fundraisers in soliciting donations for Save the Children. Over 1,000 conversations, the AI model Claude was nearly three times more effective at eliciting donations than human fundraisers. However, the finding comes with a caveat regarding the use of AI for persuasion.
Source
bskyAI chatbot outperforms professional fundraisers in donation studywashingtonpost.comKey quotes
· 2 pulledthe AI model Claude was nearly three times as effective at eliciting donations for Save the Children as a group of professional fundraisers
Claude Opus 4.6 also elicited an av
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