The real world opportunity: The impact of DOOH during big cultural moments

Summer always brings people outside. This year, it’s bringing them together around the kind of cultural moments that your brand may have waited years for. The Knicks’ historic championship run catalyzed a citywide communal phenomenon , uniting New York through its biggest victory since 1973. That same collective energy is showing up around the World Cup , as host cities across North America welcome millions of fans from around the world and hometown crowds take to the streets for their own teams. And while this summer has been exceptional, it's also a reminder that cultural moments pull people out of their homes and into shared spaces all year long. In fact, every playoff run, festival and tentpole event has the power to shift where people are, what they are paying attention to and how they feel.