The Power of Versatility: The Rise of the Creative Generalist in 2025
By
Tom May
Kettled twice. Extra chewy, extra trustworthy.
Summary
In 2025, being multi-skilled is an advantage in the creative industry due to budget cuts, AI disruption, and changing client needs. The rise of the creative generalist is seen as a superpower, emphasizing versatility over niche specialization.
Key quotes
· 2 pulledFor years, creatives were told to niche down, specialize, pick a lane. But in 2025...
Designer and creative consultant Mike Hindle puts it succinctly: "For years, creatives were told to niche down, specialize, pick a lane. But in 2025..."
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