Renaissance Artists as Entrepreneurs: Business Management in the Art World
By
Gerriann Brower
7h ago· 12 min readenInsight
100/100
Golden Brown
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A five-star bake. Worth schmearing, sharing, saving.
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Summary
This article examines how Renaissance artists like Perugino, Raphael, Tintoretto, and Michelangelo operated not just as creators but as entrepreneurs, business managers, and brand-builders. It explores how each artist took a unique approach to managing finances, patrons, careers, and self-marketing in a competitive environment, with some being meticulous about money (Michelangelo) while others were more relaxed.
Key quotes
· 5 pulledIn addition to painting, Perugino, Raphael, and Tintoretto managed their businesses, money, patrons, and careers.
They were creators, as well as human resource managers, marketers, chief executive and chief financial officer.
As entrepreneurs, artists forged their way in competitive environments and created their own brands to self-fashion their identities.
No two artists took the same path constructing their business model; no one model worked for all.
Some cared a lot about money and watched their investments carefully (Michelangelo) while some were more relaxed about their financial affairs
In addition to painting, Perugino, Raphael, and Tintoretto managed their businesses, money, patrons, and careers. They were creators, as well as human resource managers, marketers, chief executive and chief financial officer. As entrepreneurs, artists for
