The North Face Named Official Apparel Partner of U.S. Ski & Snowboard for Next Two Winter Olympics
By
Oscar Hartzog
Front-window bakery material. Catches the eye, delivers the goods.
Summary
The North Face has been named the Official Performance Apparel Partner of U.S. Ski & Snowboard, bringing its streetwear-inspired aesthetic to the team's uniforms for the next two Winter Olympics. The partnership reflects a broader trend in ski and snowboard fashion moving away from minimal, tech-focused gear toward early 2000s-inspired styles like baggy pants and graphic hoodies.
Key quotes
· 2 pulledThe North Face was just announced as the Official Performance Apparel Partner of U.S. Ski & Snowboard, bringing its signature streetwear-inspired look to the next two Winter Olympics.
Just like the broader fashion world, ski and snowboard clothing has seen a return to early Oughts styles in recent years, with baggy pants, graphic hoodies, and tees slowly replacing minimal, tech-y gear.
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