Australia's new price gouging law targets Coles and Woolworths from July 2026
By
Ray Steinwall
Summary
Australia is introducing a new law effective July 1, 2026, targeting "price gouging" (excessive pricing) by very large supermarkets with revenue over A$30 billion — currently only Coles and Woolworths. The law prohibits these supermarkets from charging prices significantly above the cost of supply plus a reasonable margin. It amends the existing mandatory Food and Grocery Code and will be enforced by the ACCC with significant financial penalties for breaches. While the law puts major supermarkets on notice, its practical application is expected to be challenging.
Source
bskyAustralia's new price gouging law targets Coles and Woolworths from July 2026theconversation.comKey quotes
· 5 pulledAustralia's new law on supermarket 'price gouging' (also known as excessive pricing) starts on July 1 2026.
It prohibits any very large supermarket with revenue exceeding A$30 billion – currently only Coles and Woolworths – from charging a price for a grocery product that is significantly excessive compared to the cost of supply, plus a reasonable margin.
The law is an addition to the existing mandatory Food and Grocery Code. It will be enforced by the Australian Competition and Consumer Commission (ACCC).
Significant financial penalties apply for any breach.
The new law targeting supermarket prices will be tough to apply. But it does put the big supermarkets on notice that their pricing practices are being watched.
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