Skims Taps Hailey Bieber for Everyday Cotton Collection Campaign
By
Camille Freestone
1d ago· 3 min readenNews
Summary
Skims has launched a new celebrity campaign featuring Hailey Bieber, showcasing the brand's everyday cotton collection rather than more provocative lingerie. The campaign highlights Bieber's signature laid-back, effortless style—favoring simple T-shirts and jeans over lace bustiers and gartered stockings. The article discusses how Bieber, a model-turned-entrepreneur with nearly 60 million Instagram followers, embodies a relaxed aesthetic that resonates with fans, and how Skims capitalizes on this by featuring her in its comfortable, everyday essentials.
Source
Twitter / XSkims Taps Hailey Bieber for Everyday Cotton Collection Campaignharpersbazaar.comKey quotes
· 3 pulledHailey Bieber's style is effortless—down to her underwear.
Instead of dolling her up in lace bustiers and gartered stockings, Skims outfitted her in its everyday cotton collection.
Fans still find solace with her laid-back energy summed up in her affinity for a simple T-shirt and jeans.
The model-turned-entrepreneur models the brand's everyday cotton collection
You might also wanna read
Shopping Hailey Bieber’s Mango Collection Is Like Raiding Her Cool-Girl Closet
ELLE·1mo ago
Hailey Bieber Wears a Sheer Lace Shirt and Black Pants for a Grocery Run
ELLE·29d ago
Hailey Bieber Is Ready for an Effortless Summer
ELLE·1mo ago
Hailey Bieber Shows Off Son Jack’s Cute Activity Style
ELLE·1mo ago
How Hailey Bieber Supported Justin Bieber at Coachella Week 2
ELLE·2mo ago
Hailey Bieber’s 2026 Met Gala Look Was Literally Sculpted to Her Body
ELLE·1mo agoComments
Sign in to join the conversation.
No comments yet. Be the first.