Moschino Appoints Sunnei Founders Loris Messina and Simone Rizzo as Creative Directors
By
Carolyn Twersky Winkler
Summary
Moschino has appointed Sunnei founders Loris Messina and Simone Rizzo as its new creative directors, effective immediately, following the exit of Adrian Appiolaza. The Milan-based duo, known for their irreverent approach to Italian style, will debut their first collection for the house at Milan Fashion Week in September 2025. Massimo Ferretti, executive chairman of parent company Aeffe, highlighted the duo's ability to balance identity and innovation as key to the appointment.
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Key quotes
· 2 pulledIn the evolution of a fashion house, the ability to balance identity and innovation is essential.
Loris Messina and Simone Rizzo possess the qualities required to embrace this challenge: a contemporary vision that respects the heritage of the house while projecting it into the future.
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