The memory crisis just split the smartphone market in two, with Apple and Samsung standing on the good half
Global smartphone shipments fell 4% year-on-year in 2Q26. Apple posted its best second quarter ever. Both of those things are true, and the gap between them is the story of the...
Read the full articleYou might also wanna read
Apple And Samsung Defy Smartphone Slump As Memory Crisis Deepens
Global smartphone shipments fell 4% year-on-year during the second quarter of 2026 as soaring memory costs and supply constraints placed fur
Samsung beats Apple to stay on top of a smartphone market in trouble
The insane rise in memory chip prices is hurting smartphone shipments, and the latest data supports it. Yet, despite these troubling market
Apple's Steady iPhone Pricing Pays Off as Rivals Scramble
Apple captured a record 20% share of the global smartphone market in the second quarter of 2026, even as worldwide shipments fell 4% year-ov
Samsung and Apple Thrive As Smartphone Market Contracts Under Memory Crisis Pressure
Samsung has claimed the top position in the global smartphone market, overtaking Apple as the industry faces pressure from a global memory s
Global smartphone market down 4% in 2Q26 while Apple and Samsung soared – Omdia
Samsung and Apple bucked the downward trend, growing shipments and increasing their market share by 2 and 4 percentage points compared with
Apple Hits Record Q2 Market Share by Keeping Prices Flat
Apple captured 20% of global smartphone shipments in Q2 2026, its best second-quarter performance ever, while Samsung regained the top spot
Comments
Sign in to join the conversation.
No comments yet. Be the first.