The first 'pro-ageing' beauty box launches with a €200+ saving - but what's in it?
It's no longer cool to talk about anti-ageing; beauty has moved into the pro-ageing zone. What this means is that the tide has turned against trying to 'reverse' ageing, in favour of treating our…
Read the full articleYou might also wanna read
[On demand EU webinar] The age of anti-ageing: What European consumers are doing to stay young
Rewatch webinar, where YouGov experts explore how European consumers are embracing anti‑ageing trends and behaviours.
July’s Best New Beauty Buys
This month’s beauty launches are as good as ever. From must-have Japanese serums and silky hair mists to the cool-girl make-up compact you d
Vitamins in skincare can partially reverse ageing effects, but many product claims lack rigorous evidence
Vitamins, applied properly, can partially reverse the effects of ageing
econ.st·1mo ago
Your Skin But Better Makeup: The 3-Product Routine Taking Over 2026
Quick Answer: Your Skin But Better Makeup What Is the “Your Skin But Better” Makeup Trend? Your skin but better […]
Best Anti-Ageing Creams for Men 2026: Our Experts Try and Test
GQ's tried and tested edit of the best anti-ageing creams for men you can buy right now
Forever young? Singapore anti-ageing report 2026
Explore what Singaporean consumers think about ageing, who is trying to prevent it, which treatments they are open to trying and more.
Comments
Sign in to join the conversation.
No comments yet. Be the first.