How small Irish hospitality businesses can boost guest experience without big spending
By
John Cradden
Summary
This article explores how small hospitality operators in Ireland can enhance guest experiences and perceived value without significant capital investment. John Cradden discusses the "experience economy" concept, where customers are buying experiences rather than just services. The piece offers practical strategies for small operators, including leveraging local knowledge, forming partnerships with nearby businesses, improving service design, and using storytelling to create memorable guest experiences. The focus is on low-cost, high-impact improvements that differentiate small operators from larger competitors.
Source
Key quotes
· 2 pulledSome of the strongest ways to add value can come from e
If you are a tourism or hospitality operator, talking about what your offer in terms of an experience can be an effective way of enhancing your guests' experience and perceived value.
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