Brands embrace nostalgia and nonpolitical patriotism for America's 250th anniversary campaigns
By
Kristina Monllos
Summary
The article examines how major American brands like Anheuser-Busch, Mountain Dew, John Deere, Coca-Cola, Chevrolet, Budweiser, and Jeep Wrangler are marketing around America's 250th anniversary. These brands are taking a unifying, nonpolitical approach by leaning on nostalgia and celebrating American heritage without taking political stances. Some brands with milestone anniversaries aligning with the 250th are leveraging double celebrations. The piece explores the strategic balance marketers are striking between patriotism and political neutrality.
Source
bskyBrands embrace nostalgia and nonpolitical patriotism for America's 250th anniversary campaignsmarketingbrew.comKey quotes
· 3 pulledMany marketers are leaning on nostalgia with the goal of appearing to be 'very pro-American without taking a political stance,' an expert told us.
Some brands are as American as apple pie—and they've been hyping as much ahead of America's 250th anniversary this year.
Some especially lucky brands, including Budweiser and Jeep Wrangler, have milestone anniversaries that line up with America's 250th, making it something of a double-whammy celebratory effort.
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