How a TikTok recommendation turned a children's book about refugees into a bestseller
By
Michelle Chihara
Summary
A viral TikTok recommendation (BookTok) turned the 2022 children's picture book 'Our World Is a Family: Our Community Can Change The World' into an unlikely New York Times bestseller. The book, about welcoming refugees and immigrants, broke into the top 10 picture books and charted above popular romance novels. Originally published over four years ago, it is now being reprinted on June 19 due to the surge in demand driven by social media.
Source
Key quotes
· 3 pulled'Our World Is a Family: Our Community Can Change The World' is a children's book, also about love, but not about romantic love. Instead, it's about welcoming refugees and immigrants into our community.
The book not only broke the top 10 in picture books, but also charted just above 'Heated Rivalry' in overall online sales.
Published more than four years ago but arriving again June 19 as a reprint, the book became an unlikely bestseller thanks to BookTok.
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