The Art and Technique Behind Universal Pictures' 1936 Opening Logo
By
azeemba
The kind of bagel that ruins lesser bagels for you.
Summary
The article explores the creation of Universal Pictures' 1936 opening logo, detailing how Art Director Alexander Golitzen replaced the original biplane design with an Art Deco-inspired logo using plexiglass and silver-activated zinc sulfide. The process involved filming spinning stars of different sizes on thin plexiglass.
Key quotes
· 3 pulledAlexander Golitzen, famed Art Director, who worked at Universal for over 30 years.
Golitzen embraced the Art Deco movement, using plexiglass for its replacement.
The differently sized spinning stars were filmed first, using the thinnest plexiglass.
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