AI Startup Falsely Claimed Its Film Premiered at Cannes; Festival Confirms It Was Never in Official Program
By
Mohit Geryani
Toasted golden, schmeared with insight. Top of the rack.
Summary
An AI startup called Higgsfield falsely claimed its fully AI-generated film "Hell Grind" premiered at the Cannes Film Festival, a story picked up by The Wall Street Journal and widely shared. In reality, the film was shown at a paid third-party screening at a local theater in Cannes during the festival period, not as part of the official festival program. Cannes organizers confirmed the film was never part of the official lineup, highlighting how AI hype is manufactured and spreads rapidly without verification.
Key quotes
· 3 pulledWe can confirm that 'Hell Grind' was not screened as part of the official Festival de Cannes program
for decades, Cannes has been the room where new cinema gets legitimized
it's a clean example of how AI hype gets manufactured and how quickly it travels before anyone checks
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