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Tesla cofounder JB Straubel's early pitch to Elon Musk was rejected before they built a $1.3 trillion company together

By

Rachel Ventresca

13d ago· 9 min readenNews

Summary

The article tells the origin story of Tesla through the lens of JB Straubel, the company's cofounder and the architect of its core battery and powertrain technology. It recounts how Straubel, a Stanford engineer obsessed with electric vehicles, initially struggled to get anyone to take his ideas seriously — including Elon Musk, who passed on his first pitch. Despite the rocky start, Straubel eventually joined forces with Musk to build Tesla into a $1.3 trillion company. The piece explores Straubel's early hobbyist work building solar-powered vehicles, his fateful meeting with Musk, and his subsequent role as the technical backbone of Tesla's success, before his departure and current work at Redwood Materials.

Source

bskyTesla cofounder JB Straubel's early pitch to Elon Musk was rejected before they built a $1.3 trillion company togetherfortune.com

Key quotes

· 2 pulled
JB Straubel had spent years building solar-powered vehicles in his spare time 'basically as a hobby,' he told Fortune earlier this month on the sidelines of its Brainstorm Tech conference in Aspen. 'That was sort of my pathway into becoming passionate about electric vehicles, and then also meeting Elon, ultimately.'
When he made his first pitch to the now world's...
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JB Straubel was the architect of Tesla’s core tech, but his first pitch to Elon Musk fell flat.

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