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Technical Critique of Zendesk's Email Infrastructure and Deliverability Practices

By

Philpax

3mo ago· 4 min readenOpinion

Summary

A technical professional shares their experience with Zendesk's email infrastructure, criticizing the company's naive approach to email sending despite being dependent on email services. The author compares Zendesk's practices unfavorably to their own company's implementation of best practices for email deliverability, including separating different email types (transactional, marketing, support) and implementing proper deliverability measures. The critique focuses on Zendesk's technical shortcomings in email infrastructure and deliverability practices.

Key quotes

· 4 pulled
For a company utterly dependent on email, Zendesk came across to me as very naive about email sending.
The comparison to Zendesk's approach was astounding.
Assuming you don't want to use a Zendesk address (we didn't, customers thought it was dodgy)
The overhaul involved separating out our different types (transactional, marketing, support, etc), and then implementing best practices on deliverability for each of them.
Snippet from the RSS feed
For a company utterly dependent on email, Zendesk came across to me as very naive about email sending.

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