Smart ring maker Oura files confidentially for IPO
Finnish smart ring company Oura has confidentially filed a Form S-1 with the SEC to go public, joining SpaceX in a notable week for IPO filings. Founded in 2015, Oura has become a popular wearable health tracker, differentiating itself from competitors like Fitbit, Garmin, and Apple Watch. The company reported selling 5.5 million smart rings as of September.
Key quotes
On Thursday, Finnish smart ring company Oura said that it had confidentially submitted a Form S-1 to the U.S. Securities and Exchange Commission in preparation for an IPO.
Founded in 2015, Oura has emerged as one of the most popular wearable health trackers, setting itself apart from Fitbit, Garmin, and Apple's watch products.
The Finnish company said in September that it has sold 5.5 million smart rings to date.
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