Tech Mahindra CMO Peeyush Dubey on strategic brand evolution for the AI era: nudge, don't reset
By
Tim Healey
Summary
An in-depth interview with Tech Mahindra CMO Peeyush Dubey about refreshing a 40-year-old B2B tech brand for the AI era. Dubey discusses the strategic balance between evolution and revolution in branding, emphasizing that purpose and core values should remain untouchable while adapting to technological shifts. He shares insights on resisting unnecessary change, the importance of brand nudges over full resets, and how Tech Mahindra positioned itself for the AI-driven marketplace without losing its foundational identity.
Source
bskyTech Mahindra CMO Peeyush Dubey on strategic brand evolution for the AI era: nudge, don't resetthedrum.comKey quotes
· 3 pulledI felt that working in the tech sector would be the best thing for me.
Purpose and values were treated as untouchable.
Marketers must resist change for change's sake.
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