Tata Play Binge adds ETV Win to strengthen regional OTT portfolio

New Delhi: Tata Play Binge added ETV Win to its OTT aggregation platform, expanding its regional content offering with Telugu-language movies, originals, television shows and live TV channels. With the addition of ETV Win, Tata Play Binge's content portfolio now includes more than 30 national, international, and regional streaming services. The partnership comes as regional-language content continues to drive growth in India's OTT market, with Telugu emerging as one of the country's fastest-growing streaming categories. Subscribers will now have access to ETV Win's catalogue of over 499 Telugu movies, 130 original films, original web series, television serials, kids' programming and special events, along with seven live ETV channels, including ETV Telugu, ETV Plus, ETV Cinema, ETV Abhiruchi, ETV LIFE Spiritual, ETV Andhra Pradesh and ETV Telangana. The platform also features titles such as Constable Kanakam 2, Dhee, 90's, AIR, Anaganaga, KA, Little Hearts, Papam Pratham, Raju Weds Rambai, and Sri Chidambaram. Pallavi Puri, Chief Commercial and Content Officer, Tata Play, said, "Regional storytelling is reshaping India's entertainment landscape, and Telugu content continues to be one of the strongest drivers of audience engagement. Tata Play has shared a longstanding association with the ETV network, and we are delighted to further strengthen this relationship with the addition of ETV Win on Tata Play Binge. ETV Win's extensive catalogue, coupled with its strong connection with Telugu audiences, makes it a valuable addition to our growing content portfolio, further enhancing the entertainment choices available to our subscribers." K. Bapineedu Choudary, Managing Director, ETV Win, said, "For decades, ETV has been a familiar presence in Telugu households, evolving alongside audiences and their viewing preferences. As consumption increasingly shifts across screens and platforms, our focus remains on making Telugu entertainment accessible wherever viewers choose to watch it. Our longstanding association with Tata Play has been instrumental in helping us connect with audiences over the years, and we are pleased to extend that relationship through ETV Win's presence on Tata Play Binge. This partnership creates new opportunities for viewers to discover the depth and diversity of Telugu entertainment from beloved television programming and live channels to originals and films through a convenient and unified streaming experience." ETV Win joins streaming services including JioHotstar, ZEE5, Apple TV+, Lionsgate Play, Sun NXT, BBC Player, Discovery+, FanCode, Aha, Chaupal, Stage, ManoramaMAX and others on Tata Play Binge, allowing subscribers to access content through a single subscription and interface across supported smart TVs, streaming devices and the Tata Play Binge platform.