Target expands Target Plus marketplace with major brand partners to compete with Amazon and Walmart
By
Daniel Kline
Summary
Target is expanding its third-party marketplace, Target Plus, by adding major brands to compete with Amazon and Walmart. The article details how Target has strategically invested in capabilities like same-day delivery through its 2017 acquisition of Shipt for $550 million, rather than building its own delivery infrastructure from scratch. It positions Target as the third-place player in retail's "big three" but highlights its focused approach to competing through curated partnerships and existing infrastructure rather than trying to outspend its rivals.
Source
bskyTarget expands Target Plus marketplace with major brand partners to compete with Amazon and Walmartbit.lyKey quotes
· 3 pulledIf retail has a big three comprised of Walmart, Amazon, and Target, Target serves as the clear bronze medalist on that list.
The retailer lacks the billions Walmart has been able to spend to breach the digital advantage Amazon had.
In 2017, the retailer paid $550 million to acquire Shipt, a company that deploys contractors to personally shop and deliver food from Target stores on the same day.
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