'Supergirl' Tracking Shows $55M+ Projected Domestic Opening
By
Anthony D'Alessandro
Summary
DC Studios and Warner Bros' 'Supergirl' has entered three-week tracking with a projected $55M+ domestic opening for its June 26 release. The film, directed by Craig Gillespie and based on the Tom King and Bilquis Evely graphic novel 'Supergirl: Woman of Tomorrow,' went on sale yesterday. Unaided awareness is reportedly higher than 'Star Wars: The Mandalorian & Grogu' ($81.6M domestic opening), with awareness evenly distributed across gender and age demographics.
Source
Deadline'Supergirl' Tracking Shows $55M+ Projected Domestic Openingdeadline.comKey quotes
· 4 pulledDC Studios and Warner Bros' Supergirl arrived on three week tracking this morning with an outlook of $55M+ when it opens on June 26.
The campaign is just gearing up with tickets going on sale yesterday for the Craig Gillespie directed feature take of the Tom King and Bilquis Evely graphic novel Supergirl Woman of Tomorrow.
Unaided awareness –the tracking category where pollsters citing awareness of a movie without being prompted– is pretty even among men and women under and over 25.
Overall, unaided awareness is higher than Star Wars: The Mandalorian & Grogu ($81.6M domestic ope
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