Summer blockbusters are back. Is your brand in the picture?

The way audiences watch movies has changed. With the rise of streaming, on-demand viewing and the convenience of home entertainment, people have more ways than ever to watch a film. For a while, that made movie theaters easy to count out. This year, they're flipping the script. Fueled by a packed release calendar, 2026 is on track to be the biggest year at the box office since 2019. Backrooms delivered the biggest opening ever for an original horror film. Scary Movie brought back a genre fans had been waiting for. Moana, The Odyssey and Spider-Man: Brand New Day are set to keep audiences coming through the rest of the summer. That sustained momentum is what makes this summer different for advertisers. This isn't a season carried by one tentpole weekend. It's a steady stream of cultural moments, each one pulling a different crowd through the doors. Together, they place your brand in settings where people are already focused, anticipating what’s next and engaged with the experience around them.