Substack Launches Native Sponsorship Program Connecting Writers with Advertisers
By
Brian Steinberg
Summary
Substack launched a new native sponsorships program that connects newsletter writers with advertisers like Yahoo Scout, Whatnot, Granola, Balenciaga, T-Mobile, Polymarket, and Uber. The program aims to simplify sponsorship revenue for creators by facilitating direct partnerships between authors and brands, though specific financial terms were not disclosed.
Source
VarietySubstack Launches Native Sponsorship Program Connecting Writers with Advertisersvariety.comKey quotes
· 1 pulledThese forward-thinking brands recognize that some of the most interesting conversations happening on the internet are driven by writers and creators on Substack.
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