Study: Anti-establishment conspiracy content easy to find on TikTok and YouTube but rare in general feeds
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Summary
A University of Michigan study found that anti-establishment conspiracy content is readily available on TikTok and YouTube for users actively seeking it, but rarely appears in general feeds like the For You Page. Less than 1% of typical For You Page content contains anti-establishment sentiment, meaning casual users are unlikely to encounter it frequently. The findings raise questions about how these messages spread and who is exposed to them.
Key quotes
· 3 pulledLess than 1% of all content on a typical For You Page expresses anti-establishment sentiment.
People actively seeking conspiracy content involving anti-establishment sentiment—distrust in institutions like the media or health care—will find it regularly on TikTok and YouTube.
The findings raise questions about how these messages spread and who is exposed to them.
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