Studios Should Start Planning For In-Game Ads During Development, Says EA

EA believes that planning for in-game advertising placement should be done during the development stage

Developing console and PC games with built-in advertising in mind from the start can significantly ease future efforts, claims Alexander Dao

EA: Console game makers should consider in-game ads during development

EA’s ad boss Alexander Dao joins us on today’s Show

EA Executive Calls for In-Game Ads in PC and Console Games as Industry Seeks New Revenue

An executive at Electronic Arts believes that developers should begin considering in-game advertising as a part of their process.

EA Executive Calls for In-Game Ads in PC and Console Games as Industry Seeks New Revenue

An executive at Electronic Arts believes that developers should begin considering in-game advertising as a part of their process.

EA launches in-game advertising platform to integrate brand ads directly into gameplay

The new EA Advertising platform will allow advertisers to run advertisements in its games that can range from signage to custom content.

EA Executive Wants Developers to Embrace In-Game Ads

EA executive outlines plans to expand and normalize in-game advertising across the industry

An advertising executive at EA talked about how the company plans to expand its in-game ads and standardize this approach across the industr