Studio Blackburn gives two London butcher shops distinct identities under one meaty brand

Studio Blackburn has created a new brand identity for Meat Ellis Butchers, a sustainable "whole-carcass" butcher in London, following founder Nick Ellis's acquisition of two long-standing shops in Blackheath. The agency developed a unified yet dual-brand strategy that gives each location its own visual personality while maintaining a cohesive premium parent brand, as reported by Creative Boom and Creative Review.

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Creative BoomStudio Blackburn creates dual-brand identity for Meat Ellis Butchers' two Blackheath locationsCreative ReviewStudio Blackburn creates unified branding for Ellis Butchers' two Blackheath shops

"unapologetically meat"

This tagline underpins the entire branding effort. Studio Blackburn drew inspiration from the distinct history and charm of each shop location to craft separate identities, ensuring that customers at the Blackheath Village and Blackheath Standard shops experience a tailored look that still belongs to the same family.

Creative Boom noted that the project involved designing a "fresh look that differentiates the two locations" while keeping a unified umbrella brand. The historic Blackheath Village shop received a visual treatment that reflects its traditional roots, whereas the Blackheath Standard outlet was given a more modern feel, according to the reports.

Creative Review emphasized the "multifaceted architecture" of the branding strategy, which allows each shop to express its own character under the Meat Ellis name. This approach helps the butcher stand out in a competitive London market while honoring the legacy of the two original businesses that Ellis acquired.