Why telling debut authors to 'build a platform' is outdated advice
Mo Fanning argues that the long-standing advice for debut authors to 'build a platform' through constant social media posting is outdated and ineffective a decade later. The article critiques the publishing industry's continued reliance on this strategy, suggesting it needs a fundamental rewrite to better serve new authors in the current landscape.
Key quotes
Somewhere this week, a debut novelist sat through a pre-recorded webinar and was told to build a platform.
Post daily. Stay consistent. Be authentic at scale. Show up, and the readers will come.
The advice we pass on to new authors is overdue a rewrite.
From the article
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