Steph Curry debuts new logo with Li-Ning partnership, departing from Under Armour
By
Natalie Fear
20h ago· 2 min readenNews
Summary
Basketball legend Steph Curry has unveiled a new logo created in collaboration with Chinese sportswear brand Li-Ning, marking a departure from his previous long-term partnership with Under Armour. The new alliance gives Curry full creative control over his branding. While the logo evolution is subtle, it pays homage to Curry's legacy and signals a new era for the NBA star who was previously a sneaker free agent.
Source
Creative BloqSteph Curry debuts new logo with Li-Ning partnership, departing from Under Armourcreativebloq.comKey quotes
· 3 pulledBasketball legend Steph Curry has revealed a brand new logo created in collaboration with Chinese sportswear brand Li-Ning.
A departure from Curry's previous partnership with Under Armour, the new alliance allows the court icon full creative control, marking an exciting new era for the previously sneaker-free agent.
While the new logo might be subtle in its evolution, its shift cleverly pays homage to Curry's
The basketball legend debuts his new partnership with Li-Ning.
You might also wanna read
Former LeBron James teammate predicts he'll sign with Warriors
Yahoo News New Zealand·1d ago
NBA Finals: Haliburton and Siakam's Impressive Dunk
Tyrese Haliburton and Pascal Siakam connect for a powerful dunk during game six of the NBA finals against the Oklahoma City Thunder.
bbc.com·1y ago
China’s surprising sporting success
econ.st·1mo ago
‘It's wraps’: See the photo that has Cavaliers fans convinced LeBron James has made his decision
Yahoo News New Zealand·14h ago
Top performers from Golden State's second summer league game versus Spurs
Yahoo News New Zealand·3h ago
Social media reacts to impressive NBA debut for Carson Cooper
Yahoo News New Zealand·1d ago
Comments
Sign in to join the conversation.
No comments yet. Be the first.