Stellantis Pushes Intrusive Pop-Up Ads to Owners' In-Car Screens for Discounts and Warranties
By
cf100clunk
Crisp on the outside, thoughtful on the inside. A keeper.
Summary
Stellantis, the automotive conglomerate that owns Jeep and other brands, is pushing intrusive pop-up ads directly to owners' in-car infotainment screens. These 'marketing notifications' advertise discounts and extended warranties, sparking significant backlash from customers who feel their purchased vehicles are being turned into advertising platforms. This isn't the first time Stellantis has used this tactic, having previously advertised extended warranties through the same intrusive method.
Key quotes
· 4 pulledThe internet is raging right now over Stellantis pushing marketing pop-ups to owners' in-car screens.
It's obnoxious, to be sure, and it's legit—we have confirmation from a Jeep driver as well as Stellantis itself.
But this isn't even the first time it's happened, as we reported in February about Jeep advertising extended warranties in the same way.
Pushing 'marketing notifications' for loyalty cash is a bold move when you're taking over existing customers' screens.
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