Star Wars: The Mandalorian and Grogu Opens to $100 Million at Memorial Day Box Office, Analysts Divided on Success
By
Jeremy Konrad
Pure flour-power. Hearty enough to carry you through lunch.
Summary
Star Wars: The Mandalorian and Grogu won the Memorial Day weekend box office with a $100 million four-day opening. However, analysts are divided on whether this is a true success, as the number meets expectations but is not exceptional. The article explores what this means for the viability of the Star Wars brand at the box office going forward.
Key quotes
· 3 pulledStar Wars: The Mandalorian and Grogu may have met expectations, but the jury is out on what that means.
Many were looking to the Memorial Day opening for answers about how viable the brand is at the box office now, and while the $100 million start over the four-day weekend is good, it is not great.
That number represents...
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