St John’s College Cambridge Reimagined as the 'Home of Big Ideas’
By
Abbey Bamford
A weekday bagel. Dependable, satisfying, no fuss.
Summary
St John's College, Cambridge undergoes a rebranding to appeal to a new generation of students with a focus on curiosity, ambition, and progressive thinking. The reimagining aims to blend heritage with a contemporary voice.
Key quotes
· 4 pulledFounded in 1511 by Lady Margaret Beaufort, mother of Henry VII, the College has long been a centre of academic excellence and a magnet for some of the brightest minds in the world.
Its existing visual identity and website simply didn't portray St John's as a place brimming with curiosity, ambition, and progressive thinking.
Reframing one of Cambridge's oldest colleges for a generation shaped by activism, algorithms, and ambition.
The rebranding aims to blend centuries of heritage with a clear, contemporary voice.
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