Principles of Logo Design: George Bokhua's Grid-Based Guide to Creating Lasting Brand Marks
By
Dirk Petzold
Front-window bakery material. Catches the eye, delivers the goods.
Summary
George Bokhua's "Principles of Logo Design" (2022, Rockport Publishers) is a 224-page practical guide that systematizes logo creation using grid-based, geometric principles. Drawing from 15 years of professional experience with clients like Disney, the NFL, New Balance, and Wired, Bokhua provides a structured methodology for building effective, lasting brand marks. The book is praised as one of the most structured and immediately applicable resources on logo design available.
Key quotes
· 3 pulledLogo design sits at the center of every brand identity conversation.
Yet most designers approach it without a real system.
The result is one of the most structured, honest, and immediately applicable books on logo design available today.
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