Sprite and Genius Launch 'The Living Tracklist' Campaign Featuring 50 Hip-Hop Defining Songs on Customized Cans
By
Gavin Sheehan
Summary
Sprite and The Coca-Cola Company have launched "The Living Tracklist," a campaign featuring 50 curated songs across six decades that helped define hip-hop and rap culture. Created in partnership with Genius, the initiative brought together a seven-member panel of journalists, tastemakers, and cultural voices to select and discuss the tracks. The campaign includes customized Sprite can designs tied to the musical selections.
Source
Bleeding CoolSprite and Genius Launch 'The Living Tracklist' Campaign Featuring 50 Hip-Hop Defining Songs on Customized Cansbleedingcool.comKey quotes
· 3 pulledThe Coca-Cola Company has launched a new campaign with Sprite with a musical twist, as they have created The Living Tracklist.
This is a cultivated list of the 50 tracks across six decades of music that helped define hip hop and rap.
Working with Genius, the two brought together a seven-member panel of respected journalists, tastemakers, and cultural voices to talk about all 50 and their influence.
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