SpotsNow launches as a competitive intelligence platform for podcast advertising
By
Sargam Poudel
18d ago· 2 min readenProduct
55/100
Doughy
Bagelometer↗
Pale and squishy. Not ruined, just not done.
Score55Typepress releaseSentimentpositive
Summary
SpotsNow is a podcast advertising intelligence platform that helps users track which brands are advertising on podcasts, estimate their spending, and identify campaign patterns. Founded by Cam, the tool addresses the lack of transparency in podcast advertising by providing competitive intelligence data that was previously locked behind enterprise contracts. It also enables users to buy open inventory directly from publishers within the same platform.
Key quotes
· 3 pulledHere's a thing that's always bothered me about podcast advertising: it's one of the only major ad channels where you can't easily answer the basic competitive questions.
The data exists. But it's been locked behind enterprise contracts, the UIs feel like 2014, and there's no way to act on what you learn without leaving the tool.
The competitive intelligence layer for podcast ads.
Track who's advertising on every podcast, what they're spending, and where their campaigns are running — then buy open inventory directly from publishers, all in one place. The competitive intelligence layer for podcast ads.
