Spotify's Great Lengths campaign promotes Reserved ticket initiative with animated fan tribute
By
Adam Woodward
Summary
Spotlighting its new Reserved initiative for concert ticket access, Spotify launched a US campaign called Great Lengths. The campaign features a surreal animated film celebrating the extreme, often irrational behaviors of dedicated music fans trying to see their favorite artists live.
Source
Creative ReviewSpotify's Great Lengths campaign promotes Reserved ticket initiative with animated fan tributecreativereview.co.ukKey quotes
· 3 pulledGreat Lengths is a surreal look at what fans will do to see their favourite artists, tied to the audio streamer's new Reserved scheme
Spotify has launched a new US campaign to promote Reserved, its recently unveiled initiative designed to help dedicated fans secure tickets for their favourite artists' live shows.
It centres on an animated hero film that celebrates the deeply committed yet often irrational behaviours associated with fandom.
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