IOC and SEGA launch first co-branded Sonic x Olympic merchandise collection
Summary
The International Olympic Committee (IOC) and SEGA have launched their first co-branded merchandise collection, celebrating Olympic Day and Sonic the Hedgehog's 35th anniversary. The collection features T-shirts and hoodies with designs uniting the Olympic rings with Sonic characters, tied to the IOC's "Let's Move" global sports participation initiative.
Source
bskyIOC and SEGA launch first co-branded Sonic x Olympic merchandise collectionmynintendonews.comKey quotes
· 3 pulledThe International Olympic Committee (IOC) and SEGA have unveiled their first co-branded merchandise collection, bringing together the two symbols of movement, perseverance and excellence for a special-edition collection
The Sonic x Olympic collection features a specially crafted graphic uniting the Olympic rings and Sonic the Hedgehog and friends
Launched in honour of Olympic Day and Sonic the Hedgehog's 35th anniversary on 23 June
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